The story behind how charlotte+asher got started. When moms can’t find the diaper bag that is stylish and highly organized, they make their own.
As friends and moms-to-be, we were frustrated by the lack of attractive baby bags while we were pregnant--the struggle to find a perfect diaper bag was real. Practically every baby bag screamed “mom,” and there were very few bags that had both a classic look and the needed functionality of a baby bag. So we decided to make our own!
Women know handbags are a staple that can pull an outfit together, and sometimes you just need that boost while toting your baby around covered in spit up. Even though the inside of baby bags mostly hold baby’s things, we know that the outside is really for mom--the woman whose desire for fashion doesn’t change upon entering motherhood. We were inspired to create a bag where fashion meets function for the everyday, busy, chic, incredible mom. And because the bag doesn't scream "baby!"it can be carried stylishly for work and travel, too.