Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

Charlotte, NC 28208
United States


Charlotte+Asher creates chic diaper bags for the stylish, modern mom.


Parenthood related topics written by the founders of charlotte+asher.

Worthwhile Investments for Motherhood

Laura Hahn

For city life this stroller was a life saver: two kids in tow with space for my diaper bag and a bag of groceries.

For city life this stroller was a life saver: two kids in tow with space for my diaper bag and a bag of groceries.

Becoming a mom is both exciting and overwhelming. A lot of us can’t wait to start nesting and getting all our baby gear because it makes the impending arrival of our little one start to feel real. That being said, it can get expensive really fast! With so many options available these days, it’s hard to know when to get a cheap but perfectly functional option, or when to spend a little more and get an item that will last and save you a headache--and prevent spending even more money. Here are a few things that we think are worth investing in during pregnancy and motherhood:

  • Haircut

If you think you’re short on time now, you will probably have even less of it for yourself once your baby comes. Taking a break from your baby once in awhile is good and healthy, and can save your sanity. But when you’re in the thick of it, mornings will probably be hectic more often than not, and you won’t have as much time to get ready. That’s why I think it’s totally worth it to get a good haircut. Make sure it’s something that keeps you styled enough and is easy to maintain, but will also grow out well. Find a hairdresser who will listen to you but knows how your cut will look in several months from now, or until your next appointment.

  • Maternity jeans/leggings

I’ll be the first to tell you that I hate pants. I would live in sundresses if I could. But if you’re pregnant in the winter and don’t live where it’s summer every day, you’ll probably have to wear pants. Buying a maternity wardrobe can get expensive, so definitely share clothes with your friends if you can. It can be hard to feel good about your changing body and lines even though you have a pregnancy glow, so I definitely think it’s worth investing in a good pair of maternity jeans and/or leggings. Make sure they’re comfortable (enough) and flattering, and you’ll end up living in them when nothing else seems to fit, in addition to those early post-partum days. Plus, if you have multiple children, they will more than pay for themselves.

  • Stroller

When I was making my registry, I had a pretty good idea about what I wanted and needed. However, choosing a stroller was probably one of the most stressful decisions I had to make. There are so many options and so many good brands, and I think that’s what was overwhelming. However, really taking the time to think about your lifestyle (city vs. suburban), how you’ll be using the stroller and your weather (commuting vs. occasional walks; mild weather vs. snowy winters that need big wheels), and whether you think you’ll have kids close in age (having the potential for it to turn into a double) can help narrow things down. A lot of families have a couple strollers (a main stroller and a travel/umbrella stroller for example), but being informed can prevent too many stroller purchases or stroller remorse. It’s worth investing in a quality one now so it can last through multiple children, or can at least be sold pretty easily.

  • Diaper bag

One of the reasons why we started our company was because we couldn’t find a high quality diaper bag to last through everyday wear and tear (and multiple children!), that was also organized and a perfect statement piece. When going out with the kids, your diaper bag is a life line--it holds all of your and their essentials. There’s nothing worse than fumbling through your bag trying to find a snack or toy while your baby has a meltdown. Not only is the Gabrielle classic and chic so it goes with every outfit, it’s also organized and bright inside to prevent black hole bag syndrome. We donate to Shot@Life with each bag purchase too, so kids in need get the life-saving vaccinations they need to stay healthy and happy. We call that a win-win!

What other things do you think are worth investing in for motherhood?